Purdue University Northwest Athletics will host the 13th Annual Late Night Madness event on Thursday, October 29, at the Hammond Fitness & Recreation Center and John Friend Court to kick off a new season of PNW basketball.

The free event will start at 9:30 p.m. (CDT) with ESPN's Brooke Weisbrod returning as emcee. Fans and students are encouraged to partake in a variety of activities and games, including a Halloween costume contest, a dance contest, musical chairs, and more with chances to win incredible prizes like a brand new virtual reality system, a scooter, an Apple Watch, Apple AirPods, Nintendo Switch and big screen TV.

The first 500 through the door will receive an exclusive Late Night Madness t-shirt. Free food and beverages (while supplies last) will be available from Corporate Champions, Jet's Pizza, Pepsi, Albanese, Domino's, Culvers, and Byway Brewery. Thanks to corporate champions Purdue Federal Credit Union, NW Indiana 24/7 ER & Hospital, Southshore Convention & Visitors Authority, Crew Car Wash, and Play it Again Sports in Merrillville for supporting Late Night Madness.

The event will introduce the Purdue Northwest Men's and Women's basketball teams, led by Head Coaches Jordan Ashton and Chris Vincent. Teams will be introduced and compete amongst each other in a dunk contest and three-point shootout. The PNW cheer and dance teams will also be performing with an appearance from PNW's mascot, Leo the Lion.

219 Productions will be back in the house to get everyone moving and grooving the whole night.

The women's team kick-off their 2025-26 campaign when they travel to take on Illinois Springfield on Monday, November 9 with tip-off at 5:30 PM CT.

The men's team gets their season started when they host Lewis on Monday, November 9. Tip-off is set for 7:00 PM CT at John Friend Court.

Fans can view the full schedule for each team and purchase season tickets at the official online home of Purdue Northwest Athletics at PNWathletics.com.